Test Bank for New Products Management 11th Edition Crawford

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Test Bank for New Products Management 11th Edition Crawford

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Test Bank for New Products Management 11th Edition Crawford
Table of Contents
Chapter 1: The Strategic Elements of Product Development
Chapter 2: The New Products Process
Chapter 3: Opportunity Identi?cation and Selection: Strategic Planning for New Products
Chapter 4: Creativity and the Product Concept
Chapter 5: Finding and Solving Customers’ Problems
Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques
Chapter 8: The Concept Evaluation System
Chapter 9: Concept Testing
Chapter 10: The Full Screen
Chapter 11: Sales Forecasting and Financial Analysis
Chapter 12: Product Protocol
Chapter 13: Design
Chapter 14: Development Team Management
Chapter 15: Product Use Testing
Chapter 16: Strategic Launch Planning
Chapter 17: Implementation of the Strategic Plan
Chapter 18: Market Testing
Chapter 19: Launch Management
Chapter 20: Public Policy Issues
Appendices.

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